From January 7 to 10, 2025, Las Vegas hosted the 58th edition of the Consumer Electronics Show (CES), one of the world’s most important events dedicated to technology and innovation. This year, Italy shone with a delegation of 46 startups showcasing the country’s technological excellence, supported by ITA, the Italian Trade Agency for the promotion and internationalization of Italian companies.
The Italian Pavilion: A Hub of Innovation
Located within Eureka Park, the exhibition area dedicated to startups, the Italian Pavilion became a crossroads of ideas, meetings, and opportunities. Thanks to flawless organization, Italy showcased the best of its capabilities, drawing the attention of international investors, partners, and media.
Inside the Pavilion, the “Arena Italia” hosted a rich program of events, including round tables, thematic panels, and pitching sessions where Italian startups presented their solutions to an international audience.
Key Sectors Represented by Italian Startups
1. Smart Mobility
Italian startups introduced groundbreaking solutions in the field of mobility, such as advanced energy management technologies for vehicles, sensors for autonomous driving, and a modular robotaxi designed to operate in remotely controlled fleets. These innovations represent a step forward toward safer, more sustainable, and interconnected mobility.
2. Artificial Intelligence and Blockchain
Artificial intelligence technologies took center stage, with platforms dedicated to corporate training, advanced solutions for digital marketing, and innovative applications for virtual reality. Blockchain also played a significant role through platforms ensuring security, transparency, and data immutability, meeting the needs of an ever-evolving market.
3. Green Tech
Environmental sustainability solutions garnered significant interest. Technologies to reduce energy consumption, optimize the use of natural resources, and promote innovative eco-friendly practices demonstrated Italy’s strong commitment to a more sustainable future.
TokNox: A Triumphant Return to CES
Among the standout startups, TokNox captured attention with its tokenization platform designed to securely authenticate, manage, and store digital files. After debuting at CES 2024 with a prototype, TokNox returned this year with a fully functional product, ready to tackle the challenges of the global market.
Alessandro Brigato, CEO of TokNox, commented on the company’s participation:
“TokNox, an innovative platform for the tokenization of digital files and documents, returns to CES in Las Vegas after its 2024 debut, where it introduced an MVP. Leveraging blockchain, TokNox ensures proof of existence, immutability, and data security, simplifying management, storage, workflows, and digital signatures. One year later, we present a complete product, aiming to gather feedback from the U.S. market, establish strategic partnerships, and meet investors ahead of the next funding round.”
TokNox’s presence highlighted the crucial role of blockchain in ensuring transparency and security in digital processes, attracting interest from investors and potential partners.
Events and Networking
The Italian Pavilion was not just a technological showcase but also a hub for connections. Numerous networking events allowed startups to connect with industry leaders, experts, and international media. These interactions were essential to strengthening the presence of Italian companies in the global tech landscape and creating new growth opportunities.
A CES to Remember
Italy’s participation in CES 2025 once again demonstrated the vitality and creativity of its tech ecosystem. The solutions presented not only captured international attention but also underscored the strategic role of innovation as a driver of economic and social development.
The event concluded with great satisfaction for all the startups involved, leaving a lasting impression on one of the most prestigious stages in the tech world. CES 2025 was not just a showcase but also a launchpad for new collaborations and future successes.